Revlon Strategy & Digital Art Direction

I developed visual concepts, designs/layouts and campaigns for Revlon’s social media channels. I partnered with a photographer, graphic designer and copywriter to ensure the art direction and visual presentation supported the defined strategy and met the client’s expectations.

Client Brief:

Revlon wanted a complete refresh to their imagery and content that would increase their overall engagement, solidify their brand relevance and capture the theme of their new platform, ‘Love Is On.’

Our Solution:

After conducting thorough research on the beauty industry’s presence in social, I developed a strategy to shoot products/models in a way that was bold, authentic, aspirational and relatable


Within 6 months, Revlon’s social following increased rapidly and significantly (200K+ on Instagram). Their engagement levels also increased. Website traffic also increased as a result.

Visuals by Que Duong

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