CASE STUDY

Revlon Strategy & Digital Art Direction

I developed visual concepts, designs/layouts and campaigns for Revlon’s social media channels. I partnered with a photographer, graphic designer and copywriter to ensure the art direction and visual presentation supported the defined strategy and met the client’s expectations.

1.
Client Brief:

Revlon wanted a complete refresh to their imagery and content that would increase their overall engagement, solidify their brand relevance and capture the theme of their new platform, ‘Love Is On.’

2.
Our Solution:

After conducting thorough research on the beauty industry’s presence in social, I developed a strategy to shoot products/models in a way that was bold, authentic, aspirational and relatable

3.
Result:

Within 6 months, Revlon’s social following increased rapidly and significantly (200K+ on Instagram). Their engagement levels also increased. Website traffic also increased as a result.

Visuals by Que Duong


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