CASE STUDY

Article & Goods Influencer Strategy

I developed and managed strategy, approach and execution for Article & Goods’ 2016 Holiday influencer campaign.

1.
Client Brief:

Article & Goods was looking to drive sales and increase social engagement for the 2016 Holiday Season.

2.
Our Solution:

We created compelling campaign copy and hashtag (#TheGoodGift) to drive engagement, enlisted 7 micro-influencer to promote original content of product, hosted a  giveaway to engage new customer and curated content for brand’s Instagram channel.

3.
Result:

In 2 weeks, the influencer content generated over 11K likes, 399 comments and had a reach of 56,344. There were also 75 giveaway entrants and 72 newsletter signups.


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